Writing good SEO copy is a skill that can be perfected. Basically, the more you practice, the better you become. However, as this process can take quite a long time, you could use a few tips to improve your technique much faster. This is exactly what this article is going to teach you.
(if you’d rather watch a video, you can do so here:)
The first thing to know is that stuffing your articles with keywords doesn’t bring you any benefits. In fact, this is a rather daunting practice, so you should avoid it at all costs. This doesn’t mean you don’t have to mention your main keyword at all. Do it, but rather sparingly. Instead, consider including related terms and phrases that can help search engines understand what your page is about.
It is very important to use your main keyword in the “title” tag of the page, as well as in the first and last paragraphs. These are the most influential placements for your keywords. They can increase your chances to rank well without having to get a lot of inbound links to your web page.
Always write for human readers, not for search engine spiders. Writing good SEO copy means writing things that are interesting to the readers, things they were searching for and couldn’t find elsewhere. This is a very tough thing to do, but you need to be creative and brainstorm new angles to present the same old problems. The better you manage to find your way to the hearts of your readers, the more your copy is going to climb in the SERPs for its most relevant keywords. If you want to go the SEO route strictly, SearchTides is probably a good solution for you
These are the basic things you need to apply in your writing in order to increase your visibility in organic search. Write well, try to make a clear point with each and every article and don’t forget to interlink them every now and then. These are the basics of on-page SEO.